The Interface of Place is a personal blog that explores the impact of digital technology on the way we manage, market and experience destinations. It is written from the perspective of a technologist working for a Destination Marketing Organization or DMO. Learn more about this blog.
Recent Posts
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Planning’s Not a Phase
Phased / funnel models of the visitor journey obscure the ongoing relevance of planning and discovery. Such frameworks lead DMOs to underinvest at their point of greatest leverage: enhancing the visitor experience.
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All Kinds of Lovable
Your destination has many lovable assets. But how should you love them? Should you be actively promoting them with ad spend, subtly nodding towards them in your photography, splashing them on the cover of your travel guide, thoughtfully curating their listing among others on a page on your website, or some combination of the above? Knowing where they fit in the DMO Venn diagram will help you decide.
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The DMO Venn Diagram
The DMO Venn diagram is a straightforward framework that explores how visitor demand, destination reality and DMO authority interact. Through so doing it provides a shared language for decision-making, allowing leadership teams to align strategy with values and long-term outcomes for both visitors and the place itself.
You’ll find more posts organized by category: core principles, context and opinion.