Category: Context
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The DMO Venn diagram is a straightforward framework that explores how visitor demand, destination reality and DMO authority interact. Through so doing it provides a shared language for decision-making, allowing leadership teams to align strategy with values and long-term outcomes for both visitors and the place itself.
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At the highest level, DMOs are matchmakers, thoughtfully connecting the generalized needs of a travelling public with specific regional suppliers of delight through the application of comprehensive local knowledge.
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DMOs are usually government or not-for-profit entities. The most common funding sources include local taxes, membership dues, service contracts, advertising fees and commission.
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A Destination Marketing Organization (or DMO for short) is an organization that promotes a specific geographical area as a travel destination.