Category: Core Principles
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Phased / funnel models of the visitor journey obscure the ongoing relevance of planning and discovery. Such frameworks lead DMOs to underinvest at their point of greatest leverage: enhancing the visitor experience.
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The DMO Venn diagram is a straightforward framework that explores how visitor demand, destination reality and DMO authority interact. Through so doing it provides a shared language for decision-making, allowing leadership teams to align strategy with values and long-term outcomes for both visitors and the place itself.
