The Interface of Place

Destination Management in the Digital Age

Category: Opinion

  • DMO Websites & AI: Keep Calm and Carry On

    AI panic is everywhere—but if you run a DMO website, you can breathe. Search isn’t dying, content is still king, and “AIO” is just a flash in the pan.

    An edited version of a Victorian satirical image depicting the capitalist exploitation of the working class. The ext has been altered to depict Google oppressing a DMO.

  • Planning’s Not a Phase

    Phased / funnel models of the visitor journey obscure the ongoing relevance of planning and discovery. Such frameworks lead DMOs to underinvest at their point of greatest leverage: enhancing the visitor experience.

  • Code maintenance is for staffers

    TLDR: the complex, disparate practice of codebase maintenance make it highly resistant to efficient outsourcing.