The Interface of Place

Destination Management in the Digital Age

Glossary

ALL – A1 D1 E1 F2 I1 O2 P1 R2 S4

  • SEM

    Search Engine Marketing. A euphemism for paying for placement on Search Engine Results Pages (SERPs), most commonly through the mechanism of Google Adwords.

  • SEO

    Search Engine Optimization. The practice of tailoring a website for greater visibility on Search Engine Results Pages (SERPs) in order to garner more traffic.

  • SERP

    Search Engine Results Page i.e. the page you are taken to after googling something.

  • STR

    Smith Travel and Research – a leading collector and supplier of hotel performance metrics.